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Creator Media Kit Template: What Podcast Hosts Need to Pitch Entertainment Channels

UUnknown

2026-02-22

9 min read

A fill-in media kit and pricing guide for podcasters pitching entertainment channels — includes one-page template, demo clip specs, and 2026 pricing tips.

Stop guessing how to pitch—ship a one-page, fill-in media kit that entertainment channels say yes to

You're a podcaster with strong episodes, but when you pitch entertainment channels or networks you get silence. You don’t have time to design a glossy deck, you’re unclear which metrics matter now (2026), and you don’t know how to price a channel-level deal. This guide gives a ready-to-send fill-in media kit one-pager, a practical pricing guide modeled on celebrity-hosted launches, and a step-by-step pitching checklist tailored for entertainment channels.

The 2026 landscape: why entertainment channels want pods — and what’s changed

In late 2025 and early 2026 entertainment channels and creator networks doubled down on multi-format podcast IP: series that can be clipped into short video, licensed as channel slices, and cross-promoted across owned socials. Celebrity-hosted launches (see Ant & Dec's 2026 channel-led podcast debut) show networks want creators who can bring audience + repurposable content. At the same time, privacy shifts and platform fragmentation mean networks prefer creators who deliver reliable first-party metrics and ready-made assets.

What that means for you: channels pick creators who (1) prove audience engagement with clear, platform-agnostic metrics, (2) provide ready-to-run demo clips and masters, and (3) offer simple commercial packages — with cross-platform rights spelled out.

How to use this article

Copy the one-page media kit template and paste into your email or PDF.
Populate the audience metrics section using platform dashboards and first-party data.
Use the pricing guide to build negotiable packages for entertainment channels.
Follow the pitch checklist and attach the exact demo clips networks request.

This one-pager is designed to be read in 30 seconds. Keep it visual—use your podcast cover at the top and an episode still. Save as a single PDF or plain HTML and include direct links to assets.

Top of page — Visual + Hook

[Podcast Cover Art] — 300 x 300px minimum. Headline: [Podcast Title] — [1-line hook e.g., "Celebrity interviews with behind-the-scenes stories"].

Elevator pitch (1 sentence)

Use this: "[Podcast Title] is a [format: interview / narrative / conversational] show hosted by [Host name]. We deliver [unique value: exclusive celeb guests / viral storytelling / inside access] to a core audience of [primary demo]."

Key audience metrics (the numbers channels actually ask for)

Avg downloads per episode (30-day): [#]
Average unique listeners per episode: [#]
Monthly active listeners (MAU): [#]
Top demos: Age / Gender / Location — [e.g., 25–44, 60% female, UK & US]
Retention / completion rate: [e.g., 45% avg]
Engagement: Avg listens per user, social engagement rate (likes/comments) or DM volume
Subscribers (platform): Apple/Spotify/YouTube subs figures
Top 3 episodes & downloads: [Title — # downloads]

Demo Clips (links)

Include direct links to the exact files. Label them so an acquisitions editor can click and play immediately.

Full episode sample: Episode [#] (MP3/WAV) — link
90s highlight reel: Best beats [timestamped] — link
Vertical social teasers: 30s / 15s — link
Transcript (SRT & TXT): link

Commercial packages — simple pricing at a glance

Offer one-line packages here (details follow in the pricing section):

Single episode sponsor: [price] — includes 30s host-read mid-roll + social mention
4-episode block: [price] — discounted bundle
Series / channel launch partner: [price or negotiable]

Why pick this show?

One short paragraph that connects your creative angle to the channel’s strategy. Reference repurposing potential (clips, archive bites), host profile, or a recent episode that blew up.

Hosts: [names and short credits]
Press / notable guests: [3 bullet points, e.g., "Interviewed X actor"]
Client testimonials or prior brand partners

Contact

Email: [you@domain.com] | Phone / DM: [number or @handle] | Master files: [link to folder]

Demo Clips: What to send (file specs & reasons)

Entertainment channels want both audio masters and ready-to-air video clips. Give them the assets that let them repurpose you quickly.

Full episode master: WAV 44.1kHz 16/24-bit for archiving
Servable audio: MP3 128–192kbps for quick listening
Video clips: 16:9 1080p MP4 H.264, plus vertical 9:16 cuts for Reels/TikTok
Teaser edits: 60–90s highlight; 15–30s social hooks
Transcripts & SRT: for captioning and searchability
Clip cue sheet / beat markers: timestamps listing guest soundbites or rights-sensitive moments

Audience Metrics: What matters in 2026 (and how to report it)

Networks now prioritize platform-agnostic metrics and first-party signals. Don’t rely on a single download number—present a compact, comparable set.

Essential metrics to include

30-day downloads per episode (cleaned for bots)
Unique listeners per episode (if your host provides it)
MAU: combinations of newsletter subscribers + platform followers + app subscribers
Retention / completion rate (30s/60s/100% markers)
Social reach: Avg views for repurposed clips across YouTube Shorts, TikTok, IG
Direct conversions: clicks and tracked conversions from show notes / promo codes

Include a short note on methodology to build trust: where the metric comes from (Spotify for Podcasters, Apple Podcasts Connect, Chartable, first-party analytics), and the date range.

Pricing guide for entertainment-channel deals (practical ranges & formulas)

Pricing in 2026 must reflect cross-platform value and repurposing rights. Use tiered packages and a simple CPM/RPM calculation so channels can compare offers.

Common commercial formats

CPM-based host-read ads: price per 1,000 downloads (typical for mid-roll host reads)
Flat fee per episode: simple and common for entertainment channels who want predictable costs
Series or season sponsorship: multi-episode bundle, often with added deliverables (video exclusives, social takeovers)
Channel launch / co-produce: larger buyouts for repurposing rights and licensing across the network
Revenue share / affiliate: performance-based when direct conversions matter

Suggested price ranges (use as starting points)

These ranges reflect broad market activity in early 2026 and assume a podcast with professional production and a defined audience. Adjust up for celebrity hosts or large social reach.

Pre-roll (15–30s): $8–$25 CPM
Mid-roll (30–60s, host-read): $20–$60 CPM
Post-roll: $5–$18 CPM
Episode sponsorship (exclusive): $25–$100+ CPM or flat fees of $1,500–$25,000+ depending on downloads
Branded mini-series / channel license: $10k–$250k+ depending on scope, rights, and host profile

How to calculate your ask

Decide format (CPM vs flat).
Choose a conservative CPM based on your retention & niche.
Multiply: (Avg downloads per episode / 1000) × CPM = price per placement.

Example: 50,000 downloads × $30 CPM (mid-roll) = (50,000 / 1,000) × 30 = $1,500 per mid-roll.

Packaging for entertainment channels

Entertainment channels care about multi-format reach. Offer bundles that include cross-post rights, vertical edits, and a short exclusivity window.

Basic episode sponsor: 1x 60s mid-roll + 2 social mentions + 1 vertical clip. Price = per-episode CPM calc.
Launch partner: 6-episode block + full repurposing rights for 12 months + 5 vertical promos. Price = flat + negotiated buyout.
Co-produce + exclusivity: custom; request a production fee + revenue share for ancillary content.

Negotiation notes & red lines

License duration: limit repurposing rights to 6–24 months unless you’re paid a full buyout.
Territory: specify where they can use clips (global vs specific regions).
Exclusivity: charge premiums for category exclusivity or platform exclusivity.
Credits & host control: require a credit line and final approval for edits that change intent.
Payment terms: 30–45 days standard; request a deposit for large productions.

Pitch email template — short and scalable

Copy, personalize, and send. Keep it 60–120 words.

Subject: [Podcast Title] — quick pitch + 90s demo for [Channel Name]

Hi [Name],

I host [Podcast Title], a [format] reaching [30-day downloads] with strong retention among [demo]. I think it’s a natural fit for [Channel Name] because [1-sentence reason: e.g., repurposable celeb clips].

Quick links: 90s demo — [link] • Full episode — [link] • One-pager — [link]

Tentative package: 1-episode host-read mid-roll + 2 vertical clips — [price]. Available to discuss this week?

Best, [Your name] • [contact]

Pitch checklist — what to attach and what to say

One-pager PDF + link to a public HTML preview.
90s highlight reel (MP4) and full episode (MP3/WAV).
Transcript and SRT subtitle file.
Clear pricing lines and a default “availability window” for negotiation.
Call-to-action: propose 2x times for a 15-min call.

Advanced strategies (2026-ready): AI clips, first-party data & hybrid monetization

Networks in 2026 expect creators to deliver smart clips and measurement. Use AI tools to accelerate repurposing and present clip performance metrics.

Automated clip generation: use AI to mark high-energy moments and produce 15/30/60s cuts fast. Provide channels both raw timestamps and edited versions.
First-party tracking: track conversions with unique promo codes and direct landing pages (UTM + server-side tracking) since third-party cookies are limited.
Hybrid deals: combine flat fees with performance bonuses (e.g., $X per 1k views on vertical clips) to align incentives.
Creator-owned channels: sometimes a channel will fund a launch (like celebrity-hosted models). Protect IP and define revenue splits early.

Real-world example: what Ant & Dec’s channel move shows us

Their 2026 podcast launch as part of a broader entertainment channel is a blueprint: a host-driven IP used to feed multiple platforms (long-form audio, YouTube clips, TikTok reels). Their strategy highlights two things: audiences want authenticity (the “just hang out” format), and channels value creators who can populate feeds with recurring, repurposable content. Model your pitch to show exactly how your episodes map to 3–5 short video assets per episode.

Final checklist before you hit send

One-pager is one page. Clean, link-forward, and visual.
Include at least one 90–120s demo that shows your best beats.
Provide clear pricing and at least one negotiable package.
List exact rights you’re licensing and the timeline.
Attach transcript and SRT—makes the show searchable and usable immediately.

Actionable takeaways

Send a single-page kit with direct demo links—no attachments heavier than 5MB.
Report platform-agnostic metrics (30-day downloads, MAU, retention) and a short methodology line.
Price with CPM math but offer flat bundles for channel convenience.
Include AI-generated clips and first-party tracking to stand out in 2026 negotiations.

Downloadable checklist & template

Get the printable one-pager, editable pricing workbook, and clip export spec cheat-sheet from our Assets & Downloads page. These are ready to brand and send to entertainment channels.

Next step — Ready to pitch?

If you want a fast review, paste your one-pager into an email and send it to our template review team at kits@portofolio.live. We’ll return a tightened one-pager and a suggested price sheet in 48 hours (limited slots for 2026 launches).

Get picked, get paid, and turn episodes into a channel-ready franchise.

Unknown

Contributor

Senior editor and content strategist. Writing about technology, design, and the future of digital media. Follow along for deep dives into the industry's moving parts.